FOR IMMEDIATE RELEASE
Cleveland, OH – Northern Ohio franchised new motor vehicle dealers reported a total of 19,107 sales last month, according to figures released today by the Greater Cleveland Automobile Dealers’ Association (GCADA). August is now the second-highest sales month of 2024, although off by 2.89 percent when compared to the same month in 2023. For the year to date, the region gained 2.28 percent over the prior year’s registrations.
“New vehicle sales remain on track against robust numbers from August 2023,” says Louis A. Vitantonio, president of the GCADA. “With high incentives and discounts, consumers are seeing better values on new vehicle purchases. As vehicle inventory has returned to normal levels, prices have come down in order to move the prior-year models in preparation for the arrival of 2025s.”
“We are hoping to see interest rate relief soon, to provide additional help to spur both new and used vehicle sales, for a strong close to 2024.”
Chevrolet is yet again the region’s top-selling brand, with 2,510 new vehicles sold in August. Ford remains in second with 2,372 new vehicle sales in the month, followed by Honda with 1,803 for third place. Kia held onto fourth with 1,633 sales, and Toyota just made the top five with 1,249 sales, beating Subaru’s 1,238.
New-car and truck sales in Northern Ohio
August ‘24 / August ‘23 & YTD
|
|
August ‘24
|
August ‘23
|
YTD
August ‘24
|
YTD
August ‘23
|
August Chg.
|
YTD
August Chg.
|
|
ACURA
|
131
|
122
|
935
|
1009
|
7.38%
|
-7.33%
|
|
ALFA ROMEO
|
10
|
22
|
138
|
192
|
-54.55%
|
-28.13%
|
|
ASTON MARTIN
|
0
|
3
|
10
|
15
|
-100.00%
|
-33.33%
|
|
AUDI
|
148
|
152
|
959
|
1058
|
-2.63%
|
-9.36%
|
|
BENTLEY
|
1
|
4
|
27
|
25
|
-75.00%
|
8.00%
|
|
BMW
|
190
|
199
|
1759
|
1640
|
-4.52%
|
7.26%
|
|
BUICK
|
544
|
470
|
4205
|
3867
|
15.74%
|
8.74%
|
|
CADILLAC
|
285
|
226
|
1869
|
1615
|
26.11%
|
15.73%
|
|
CHEVROLET
|
2510
|
2877
|
20,034
|
19,250
|
-12.76%
|
4.07%
|
|
CHRYSLER
|
84
|
96
|
573
|
639
|
-12.50%
|
-10.33%
|
|
DODGE
|
137
|
213
|
1354
|
1265
|
-35.68%
|
7.04%
|
|
FIAT
|
1
|
0
|
4
|
2
|
0.00%
|
100.00%
|
|
FORD
|
2372
|
2346
|
18,015
|
17,644
|
1.11%
|
2.10%
|
|
FREIGHTLINER
|
75
|
94
|
555
|
687
|
-20.21%
|
-19.21%
|
|
GENESIS
|
79
|
101
|
583
|
473
|
-21.78%
|
23.26%
|
|
GMC
|
663
|
716
|
4868
|
5438
|
-7.40%
|
-10.48%
|
|
HINO
|
1
|
4
|
19
|
29
|
-75.00%
|
-34.48%
|
|
HONDA
|
1803
|
1575
|
13,673
|
11,803
|
14.48%
|
15.84%
|
|
HYUNDAI
|
998
|
1007
|
7896
|
7623
|
-0.89%
|
3.58%
|
|
INFINITI
|
9
|
27
|
189
|
252
|
-66.67%
|
-25.00%
|
|
INTERNATIONAL
|
49
|
69
|
333
|
411
|
-28.99%
|
-18.98%
|
|
ISUZU
|
11
|
38
|
112
|
166
|
-71.05%
|
-32.53%
|
|
JAGUAR
|
8
|
4
|
72
|
54
|
100.00%
|
33.33%
|
|
JEEP
|
931
|
1079
|
7256
|
7761
|
-13.72%
|
-6.51%
|
|
KENWORTH
|
78
|
65
|
383
|
381
|
20.00%
|
0.52%
|
|
KIA
|
1633
|
1820
|
11,269
|
12,519
|
-10.27%
|
-9.98%
|
|
LAND ROVER
|
58
|
66
|
454
|
403
|
-12.12%
|
12.66%
|
|
LEXUS
|
214
|
203
|
1660
|
1422
|
5.42%
|
16.74%
|
|
LINCOLN
|
161
|
159
|
1239
|
989
|
1.26%
|
25.28%
|
|
MACK
|
18
|
16
|
120
|
190
|
12.50%
|
-36.84%
|
|
MASERATI
|
0
|
4
|
31
|
30
|
-100.00%
|
3.33%
|
|
MAZDA
|
600
|
545
|
4100
|
4008
|
10.09%
|
2.30%
|
|
MERCEDES BENZ
|
239
|
280
|
1882
|
1914
|
-14.64%
|
-1.67%
|
|
MINI
|
7
|
29
|
123
|
142
|
-75.86%
|
-13.38%
|
|
MISCELLANEOUS
|
15
|
3
|
105
|
57
|
400.00%
|
84.21%
|
|
MITSUBISHI
|
117
|
100
|
844
|
732
|
17.00%
|
15.30%
|
|
NISSAN
|
729
|
668
|
5336
|
5726
|
9.13%
|
-6.81%
|
|
PETERBILT
|
54
|
92
|
641
|
650
|
-41.30%
|
-1.38%
|
|
PORSCHE
|
47
|
56
|
379
|
449
|
-16.07%
|
-15.59%
|
|
RAM
|
563
|
775
|
4594
|
5470
|
-27.35%
|
-16.01%
|
|
ROLLS-ROYCE
|
1
|
1
|
12
|
11
|
0.00%
|
9.09%
|
|
SUBARU
|
1238
|
1085
|
8621
|
7882
|
14.10%
|
9.38%
|
|
TESLA
|
286
|
219
|
2373
|
2068
|
30.59%
|
14.75%
|
|
TOYOTA
|
1249
|
1430
|
10,849
|
9842
|
-12.66%
|
10.23%
|
|
VOLKSWAGEN
|
638
|
468
|
3751
|
3047
|
36.32%
|
23.10%
|
|
VOLVO
|
111
|
135
|
748
|
893
|
-17.78%
|
-16.24%
|
|
WESTERN STAR
|
11
|
13
|
84
|
63
|
-15.38%
|
33.33%
|
|
Total Cars and Trucks
|
19,107
|
19,676
|
145,036
|
141,806
|
-2.89%
|
2.28%
|
Retail sales figures are based on vehicle registration reports from the Ohio Bureau of Motor Vehicles. Vehicle sales data includes all dealers in these 21 counties: Ashland, Ashtabula, Carroll, Columbiana, Coshocton, Cuyahoga, Erie, Geauga, Holmes, Huron, Lake, Lorain, Mahoning, Medina, Portage, Richland, Stark, Summit, Trumbull, Tuscarawas and Wayne.
About the GCADA
The Greater Cleveland Automobile Dealers' Association (GCADA) has served the retail automobile industry and community with integrity and distinction since 1915. Today, located in Broadview Heights, GCADA represents over 280 franchised motor vehicle dealers, which include new-car, truck, motorcycle and RV dealers in 32 Ohio counties along the Lake Erie shore and beyond. More information can be found online at www.gcada.org.
MEDIA CONTACT:
Sara Panza, 440-746-1500
